Consumer Communication

Effectively communicating the nutritional and health benefits of citrus to consumers is an important factor in FDOC’s marketing and public relations programs. FDOC utilizes a number of spokespersons to convey the many benefits of Florida citrus. Registered dietitians are food and nutrition professionals who have the background and training to translate dietary guidance and research into language that consumers can understand and put into practice. From nutrient density to the benefits of breakfast to nutritious snacks for kids to the wholesomeness of gift fruit – the benefits of Florida citrus are being conveyed through a variety of ways to reach consumers and generate maximum impact.

FDOC Commercials and Videos