The Florida Department of Citrus will conduct a comprehensive public relations campaign in Europe to reinforce the image of Florida fresh grapefruit and grapefruit juice through messages on wellness and product benefits. The campaign will focus on the superior taste and quality of Florida grapefruit while positioning Florida citrus as trendy products that help maintain a healthy lifestyle. Activities included in the public relations program are in-store promotions, advertorials, and media outreach events. The FDOC will conduct program activities in France, the UK, Belgium, the Netherlands and Sweden.


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