The Florida Department of Citrus conducts marketing activities in Canada to build consumer demand for Florida fresh grapefruit, grapefruit juice, and orange juice. The Canadian market represents the only foreign market where the Florida Department of Citrus supports all three varieties of citrus. The FDOC organizes ongoing proactive media outreach programs to generate awareness of Florida citrus products. The coverage communicates the health benefits of Florida citrus to consumers, highlights the importance of a healthy and balanced diet, and stresses the great taste of Florida citrus.

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