The Domestic Marketing Department implements a strategic, fully integrated marketing program to grow the market for Florida citrus through advertising, public relations, shopper marketing, foodservice, school and in-state promotional activities. All marketing programs are based on Key Strategic Initiatives and carefully measured and evaluated to ensure they deliver a strong return on grower investment.
Florida citrus is enjoyed and recognized by millions of people around the world for its superior taste and quality. Through its international marketing efforts, the Florida Department of Citrus has been able to educate foreign consumers on the health and wellness benefits of consuming Florida citrus. The Department’s international marketing efforts have resulted in building strong awareness and demand for Florida citrus worldwide.