Director, Economic and Market Research
As director of economic and market research, Marisa Zansler is responsible for coordinating economic research activities to measure and evaluate FDOC marketing programs.
Dr. Zansler implements and oversees the collection, analysis, and reporting of economic and market research data and findings for FDOC, the Florida Citrus Commission and citrus industry. She also manages activities and relationships between FDOC and the University of Florida/Institute of Food and Agricultural Sciences/Food and Resource Economics Department.
Prior to joining FDOC in September 2014, Dr. Zansler served 10 years as a senior staff economist at the USDA Animal and Plant Health Inspection Service, where she collaborated among a multidisciplinary team of scientists to analyze the economic impacts of policies designed to control the spread of pests and diseases that posed a threat to the Florida Citrus industry while preserving the integrity of the industry in the long run.
Zansler, a Louisiana native, began her work in citrus as a doctoral student at the University of Florida where she researched the economic impacts of pests and diseases on the industry. She earned a Ph.D. in Food and Resource Economics from the University of Florida in 2004. She also holds a B.A. in Political Science, a B.S. in Agricultural Business, and a M.S. in Agricultural Economics from Louisiana State University.