Performance Measures

We are continually measuring our performance to be sure we are adding value to Florida’s citrus industry. Goals are established each fiscal year for various programs within the Florida Department of Citrus and these goals are measured and updated monthly. Some of the items measured are:

  • Consumer Advertising Recall
  • Accurate/Neutral Grapefruit Drug Interaction Reports
  • Retail Juice Sales and Fresh Shipment Revenues
  • Trade Initiatives – Retail Placements
  • Canadian TV Impressions
  • Administrative Budget

To see these measures and more, view our current Program Evaluation Measurements report.