Studies

IPSOS Orange Juice Segmentation Study

A survey among orange juice drinkers was conducted in 2009. Four orange juice segments were identified: It’s Just Orange Juice, Brand and Taste Loyalists, Health Conscious Connoisseurs and By the Numbers.

Download IPSOS Orange Juice Segmentation Study

 

ZMET Orange Juice Imagery Study

In-depth interviews with It’s Just Juice and Health Conscious Connoisseur target groups were conducted in early 2011 to better understand consumers unconscious thoughts and emotions regarding orange juice.

Download ZMET Orange Juice Imagery Study

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