IPSOS Orange Juice Segmentation Study
A survey among orange juice drinkers was conducted in 2009. Four orange juice segments were identified: It’s Just Orange Juice, Brand and Taste Loyalists, Health Conscious Connoisseurs and By the Numbers.
ZMET Orange Juice Imagery Study
In-depth interviews with It’s Just Juice and Health Conscious Connoisseur target groups were conducted in early 2011 to better understand consumers unconscious thoughts and emotions regarding orange juice.