Demographics

Household Purchase Data – Beverage

View 2011 Beverage Household Purchase Summary Report

View Historic Househould Beverage Data

Household Purchase Data – Orange and Grapefruit Juice

View Historic Orange Juice and Grapefruit Juice Household Data

Orange Juice Bi-Monthly Demo Tracker

Penetration, gallons, purchasing occasions and other metrics for OJ buying households (Heavy OJ, Medium OJ, Light OJ) are tracked every 8 weeks by Nielsen. The same metrics are tracked for all OJ buying households by income, geographical regions and ages of children.

View Orange Juice B-Monthly Demo Tracker

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