Consumer Research

The Economic & Market Research Department provides relevant information impacting the Florida citrus industry and the Florida citrus growers. The Department responds to informational needs expressed by the Florida Citrus Commission, trade organizations, individual industry firms, and by staff members of the Florida Department of Citrus.

Mission

Provide relevant research that can guide FDOC Marketing Programs

  • Understand consumer behavior and attitudes
  • Understand market dynamics
  • Understand competitive landscape
  • Deliver and Interpret Economic Research

Provide baseline Economic Outlook

  • Develop indicators and measure performance
  • Provide investment information, including ROI on generic advertising spending
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